BIG DRINK ENERGY

PROJECT OVERVIEW

Project Summary: A one-day studio shoot showing off Suzanne Clements’ skill in Art Direction, beverage photography and stills production. This one-day studio shoot produced over 50 stills and 14 animations optimized for social media and commercial advertising.

Big Drink Energy is a beverage photography series by Suzanne Clements exploring café culture's obsession with bold, beautiful, and borderline unhinged drink builds.

THE SKETCHES

How it started: a spark, an idea, and a very clear visual in my head. But to get buy-in from creative partners, I knew I had to show the vision—not just describe it.

  • Suzanne Clements' London Fog cafe beverage sketch, hand-drawn in Procreate
  • Hand-drawn sketch by Suzanne Clements in Procreate demonstrating some thoughts on garnish and propping for the Matcha Latte Drink
  • Mango Kombucha soda sketched in Procreate by photographer Suzanne Clements to demonstrate the look and feel she wanted for this particular beverage
  • Over-the-top cold brew pour beverage photo pre-production sketch by photographer Suzanne Clements, used to plan out the beverage shoot.

Final ASSETS

The goal was simple: dream up these aspirational coffee shop offerings, make them real, and make them irresistible.

4 flavor-focused heroes

Minimal but rich with detail, every shot highlights the delicious flavors and textures and tempts you to place that order and ignore the calorie count.

Commercial beverage photography by Suzanne Clements featuring an over-the-top London Fog tea with a vanilla whipped milk, lavender scone, clotted cream, hunk of honey comb, and a smoking sprig of lavender.
Commercial Beverage Photography featuring a creamy Matcha tea garnished with macarons and a mooncake, by photographer and director Suzanne Clements. Represented in Chicago, works in NYC, LA, Orlando, Florida, and everywhere in between.
Mango Passionfruit Kombucha Soda commercial beverage photography by photographer and director Suzanne Clements. Represented in Chicago, works in NYC, LA, Orlando, Florida, and everywhere in between.
Generous cold brew coffee beverage photography with a perfect French croissant as a garnish. Photographed by photographer and director Suzanne Clements. Represented in Chicago, works in NYC, LA, Orlando, Florida, and everywhere in between.

CAMPAIGN ASSETS

A little rough mock-up to highlight the playful nature of these creative tipples.

London Fog Cafe menu board, beverage photography by commercial photographer and director Suzanne Clements. Represented in Chicago, works in NYC, LA, Orlando, Florida, and everywhere in between.
Mango passionfruit Kombucha Soda menu board artwork photographed by commercial photographer and director, Suzanne Clements. Represented in Chicago, works in NYC, LA, Orlando, Florida, and everywhere in between.
Coffee shop menu board displaying a Matcha Latte with excessive garnish. Beverage photography by photographer Suzanne Clements. Represented in Chicago, works in NYC, LA, Orlando, Florida, and everywhere in between.
Coffee shop menu board featuring a cold brew pour with a generous croissant garnish. Photography by photographer and director Suzanne Clements. Represented in Chicago, works in NYC, LA, Orlando, Florida, and everywhere in between.

RECOGNITION

I couldn’t do the work I do without the skills and creativity of those around me. Our stylists just deserve all the accolades and appreciation we have to give. Thank you Miki Knowles!

Miki Knowles, Food + Beverage Stylist | @Mikiknowles