CHEERIOS PROTEIN
HONEY NUTS FOR YOU CAMPAIGN
Suzanne Clements is a commercial food photographer/director and stop motion animator represented by Erica Chadwick at Etc. Creative, Inc. in Chicago. She was hired by General Mills to produce a collection of stills and one stop motion animation to promote their tongue-in-cheek campaign promoting their new Honey Nut Cheerios Protein cereal.
PLAYFUL AND PRECISE
Production Strategy
We planned for big mood on this one. Between the colors, the lighting, colors, and the textures top to bottom in props, wardrobe, and set… soft, tactile, and cosy was totally covered.
A SHOOT THAT BALANCES
PERSONALITY, HUMOR, AND BRAND INTEGRITY
Sunny beams of light were to be filtering through the set. All of it adds up to a big, affectionate, soft, sunny hug.
Fog machines + plus beams + plus talent = time… lots of it.
THE SOLVE = Add atmosphere in post
That decision proved to be clutch as the project ultimately decided to go clean, no atmosphere to keep the attention fully on the product and the rings. It was also a great decision that gave us more flexibility and efficiency in post-processing edits.
THE SHOT LIST SKETCHES
I started by sketching out each shot and animation, this process started as we worked to refine our schedule and shot list to fit the budget and campaign needs. It’s an excellent way to ensure we’re all on the same page, that we’re considering proportions, logos/lockups and copy space appropriately. As usual, we needed these images to be able to play well in a variety of proportions, tall, wide, you name it, so I made sure to give everything breathing room.
THE HERO DELIVERABLES
In total we produced five assets, including one animated GIF photo-burst. Post processing was completed by Suzanne Clements.
RECOGNITION
The best commercial photography doesn’t happen by magic, though it may seem like it, it takes the careful work and creativity of masterminds in their fields.