Clients that want that vibrant colored set also want their product and packaging colors to look 100% accurate every time, no fail. These two elements don’t occur in the natural world. If you place an object onto a colored surface and add light, that colored surface will absolutely reflect color onto anything around it, including your beautifully designed packaging and product.

This creates post-production intensive editing headaches.

Crafting images on gray

The most effective solve is to swap out those colors for gray, but it requires trust from your agency and client teammates. Instead of walking into that vibrant set of their dreams, they’ll encounter gray surfaces and they’ll need to use their imagination.

It's a tough sell with big rewards.

On shoot day our set featured warm sunlight, a gray patio table accented in Philadelphia Cream Cheese's trademark blue, and enough pink, yellow, and green to make winter a distant memory.

During our shoot, low-res quick proofs went to the designer in real time. The agency designer quickly snapped that gray patio table to the perfect Philly blue and it was like when the Wizard of Oz goes from black and white to full technicolor.

The agency left with a hard drive and absolute confidence in the creative process