Publix Summer

Focus on fresh produce

Suzanne Clements is a commercial food photographer represented by Erica Chadwick at Etc. Creative, Inc., hired by Publix to produce a summer produce campaign for social. The brief was refreshingly uncomplicated: capture the essence of Publix’s fresh produce… no props, no gimmicks, just the best the season had to offer.

Overhead macro shot of Rainier cherries with their signature pink-and-gold blush, densely arranged on a coral red backdrop for Suzanne Clements' Publix summer produce campaign.
Overhead macro shot of sliced dragon fruit halves showing white flesh studded with black seeds and vivid magenta rind, styled for Suzanne Clements' Publix summer produce campaign.
Overhead macro shot of dark red cherries piled densely on a coral pink backdrop for Suzanne Clements' Publix summer produce campaign.
Overhead macro shot of halved avocados with visible pits, arranged on a bright green backdrop for Suzanne Clements' Publix summer produce campaign.
Overhead macro shot of halved yellow peaches with exposed pits, arranged on a warm golden backdrop for Suzanne Clements' Publix summer produce campaign.
Overhead macro shot of whole dragon fruit with hot pink scaled skin and green tips, densely arranged on a pale pink backdrop for Suzanne Clements' Publix summer produce campaign.
Overhead macro shot of whole peaches with red and gold fuzzy skin, densely arranged on a deep rose backdrop for Suzanne Clements' Publix summer produce campaign.
The letter S filled with whole red and gold peaches, part of Suzanne Clements' produce-spelled SUMMER title card for the Publix summer campaign.
The letter U filled with whole pink dragon fruit and green-tipped skin, part of Suzanne Clements' produce-spelled SUMMER title card for the Publix summer campaign.
The letter M filled with pink and gold Rainier cherries, part of Suzanne Clements' produce-spelled SUMMER title card for the Publix summer campaign.
The letter M filled with halved avocados and their pits, part of Suzanne Clements' produce-spelled SUMMER title card for the Publix summer campaign.
The letter E filled with sliced dragon fruit showing white speckled flesh and hot pink rind, part of Suzanne Clements' produce-spelled SUMMER title card for the Publix summer campaign.
The letter R filled with dark red cherries on a coral pink backdrop, part of Suzanne Clements' produce-spelled SUMMER title card for the Publix summer campaign.

RECOGNITION

Produced by Publix

Photographer: Suzanne Clements

Food Stylist: Keila Rivera

PROPS: CRISTINA AVERKIN

1st Assistant: Daniel Bostrom